Present automobile industry is rapidly progressing with globalization and increasing number of companies are exploring in to foreign market, to acquire a leading position of local market. Therefore, reduction in profitability is expected following increased in fixed costs, etc. In addition, depreciation (Increase in value of Won), high oil prices, etc., are worsening business environment of the industry, thus, further reduction in profitability is unavoidable.In the past, the automobile industry was able to become more competitive by promoting cost reduction, productivity improvement and 3 major consumer markets. However, the automobile industry is facing environmental changes where these factors can not assure global competitiveness anymore. Therefore, various companies are actively promoting strategic alliance, M&A, etc., to respond against such changes while achieving synergetic effects in terms of world market, new technologies and marketing.Recently, application of new technologies following enforcement of Environmental Friendly Act has brought large changes in performance of vehicles and such changes have been reflected in our products as well. We are putting all our efforts in R&D for developing revolutionary electrical, electronic system and all staffs, including management of the company is putting efforts to become a Global Top EEDS(Electrical, electronic Distribution System) company by developing technologies that could optimize functions of communication technologies, electronic modules, distribution system and network communication technologies of Yu-Ra.Yu-Ra, by promoting continuous quality innovation activities, will respond actively against changes made in global automobile industry. In addition, Yu-Ra will maximize efficiency in overall management of the company under the motto of 'Quality is our pride!', and put all our efforts to become a leading company in automobile parts industry that 'You can even recommend to your children'.
