* Vision: The path Yejimiin paves is for high quality in women's health and environment. Based on the customers' trust and the quality of our products, Yejimiin will grow further to lead the world and future.
* Principle: Contribute to the improvement of customers' lives by opening the way for a clean and pleasant life; being the provider of freshness and the leader in hygiene culture.
- Righteous management based on honesty and competence.
- Human-oriented management by respecting and developing each and every individual.
- Management for Customer Satisfaction through provision of best value to customers.
- Ethical management by promoting public interests.
