Countless hours in comparative studies and research in Latino consumer trends were invested in the genesis of TVC Magazine. The objective was to create a magazine that addresses the reading interests of the Latino community in Southern California, from first generation to third generation, capturing and defining its ever-evolving character. The end result was TVC Magazine, a bilingual magazine with the sophistication and appeal of a national or international publication yet free to the public. Its editorial content ranges from local to world news, to educational, cultural, health, and business news. It also includes information on government issues, local events, fashion and beauty, and entertainment news.
