Vivaswath Phaarmaa Private Limited(VPPL), a company registeredunder The Companies Act, was formed in July 2010. The main objectof this company is to specialize in our traditional medicinesystems such as Ayurveda, Siddha etc., and bring out uniqueproducts, thus exploring the best out of our ancestral treasures onhuman health. VPPL believes in the strength of ourtraditional medicines and proposes to bring out few specializedproducts that would do a lot good to the human beings at large,across the world.The theory on Ayurveda could be defined as follows:Ayurveda is treasure house of several hundreds of herbs and theiruses in different diseases. One of the classics of Ayurveda,Charaka Samhitha has codified these herbs into differentcategories. There are around 50categories. Among them areVayasthapana gana, Jeevaneeya gana, Balyagana & Sukrajananagana.Vayasthapana ganaThis category of plants are called Vayasthapana gana which helps toretainyouth and youthful energy. Charaka Samhitha says regularusage of theseherbs slows down the ageing process and regain andsustain the faculties ofyouth for a long time.Jeevaneeya ganaThis group of drugs enhances the Praana (vital energy) flow in thebody.When the level of Praana (vital energy) remains in the optimumlevel thbody is protected against several diseases and infections.The body becomesimmune to the assault of stressors, exogenous andendogenous toxins. Sothe energy level of the body will bemaintained in the very high level.Sukrajanana ganaThis group of drugs enhances the general efficiency by infusing anabundance of vitality into the whole system. It corrects all thedysfunctions related to the reproductive system. As age advanceseveryone is affected by the decline of health deficiency due todegeneration. Use of regular use of Sukrajanana drugs will help tosustain optimum functioning of all internal parts of the bodyeven at an old age.The product identified by VPPL is an unique and very valuablecombination of these three groups of drugs which is combinedaccording to the scientific codes of Ayurveda. Regular use of thisproduct gives the following benefits.1. Removes fatigue and tiredness from the body and mind.2. Regains youthful vigour and vitality.3. All the dhathus functions optimally.4. All aging related dysfunctions gets resolved5. Cures male and female infertility.6. Slow down aging process.7. Age related disorders are prevented.Target group- Age 30 years and above for both men and women.- Free from any adverse effects and completely safe.VPPL is also in the process of completing its research on bringingout an exclusive medicine for Diabetic patients, completelyAyurvedic base with no adverse side effects. This product shalleven render the patients to get rid of all medications and they canresort to normal food habits with no restriction whatsoever. Thisproduct is expected to be commercialized by end 2011.VPPL shall market these products through specific outlets directlyand shall build the brand through advertisements and campaigns. Thedistribution shall then be the through wholesale network, acrossthe states of the country.VPPL has identified a manufacturing facility at Kerala who are GMPapproved and are in the industry, making ayurvedic medicines overthe past century. VPPL shall outsource the manufacturing throughlease license to the factory and shall market them under VPPLslicence.We, M/s.Vivaswath Phaarmaa PrivateLimited, formed in the year 2010, has been a core Ayurvedicproducts based organization. We have obtained License fromDepartment of Drug Control and Licensing authority (Ayurveda),Government of Kerala, for manufacturing an Ayurvedic Aphrodisiacmedicine, by the name Sapthagen Forte. This has beenregistered with Trade Mark Registry also. We are a start-up companyand yet to commence the commercialization of this product. We havemade out 600 + bottles of samples in various batches on differentdates in the last two years and have circulated them free of costto various men of different age groups. The results of these studyhave been incredibly high and we have fine tuned the productbased on the customers feed back and now are coming out with atested and proved product for men with best aphrodisiac effects.Ayurveda opines that human body is made up of seven vital tissuescalled DHATHUS. The functional andstructural integrity of the dhathus or vital tissues is mandatoryfor *ual healthSapthagen Forte is an authentic,safe and effective ayurvedic herbal formulation for correcting andpreventing problems related to *ual health like impotence, lossor decline of libido, premature ejaculation etc.Sapthagen forte is made from morethan 30 ayurvedic herbs well known for their Vajeekarana(rejuvenating and aphrodisiac) properties.These nutrient-rich herbs arescientifically and harmoniously blended and processed as per therecommendations laid out in ancient classic books of Ayurveda likeCharaka Samhita and Astanga hridayam. As a result of traditionalblending and processing of multiple herbs of Ayurveda anextraordinary synergy is created and that produces incrediblymeritorious results.We are now proposing to ventureinto the market the product directly (not through the regular wholesale distributor network), thro E-Commerce platform. Our webreference:www.sapthagen.com. We proposeto launch a massive campaign across the country and hence areinviting private equity. The quality of the product is such thatevery man, if they had only consumed this product once, shall become a life time customer as they would get addictedto this medicine due to its quality in improving their *ualhealth and hence the best *ual life, especially the men of 40+years of age. We initially expect to sell a minimum of 100,000pieces, a month, across the country and hence this valuation. Butthe growth prospect for this product both nationally andinternationally would be millions, a month, or even more dependingon the efforts of putting forth this product globally.That speaksof the prospect for this business grossly. The positive features of thisproduct: A buyer becomes buyer for life time. Sale volume would increase exponentially as buyers, in number, gets accumulated every month. Positive side effects only as these are 100% herbal. It builds the *ual health from the base by enhancing the strength of seven dhatus. The effects would bring in permanancy in *ual health, over a period of time, though a marginal maintenance dosage would bee needed, in the long run.The market for this productcannot be defined in terms of numbers, if only we could take itforward and grow the awareness for the public at large, bothnationally and internationally.
