Union Square represents a central meeting place for radical thinking and fresh ideas that lead to creative solutions for todays business environment.
We welcome all. We invite opposing viewpoints. We entertain the ridiculous and at times, give credence to heresy. In order to discover the underlying truths that resonate and forge meaningful bonds with consumers, we embrace the unthinkable, the unheard of and the impossible to imagine.
In this spirit, we consider ourselves challengers of the status quo, advocates of the consumer mindset and agents of change.
A Manifesto We Can Actually Live By
We believe GREAT IDEAS come from anywhere and anyone. We believe they take chances and know no boundaries. We believe in the Golden Rule, fair play and the notion that mean people suck.
We believe that GREAT ADVERTISING is a delicate balance of art, science and old-fashioned hard work. That creativity and salesmanship are not mutually exclusive. And, in all that we do, good is the enemy of great.
We believe GREAT BRANDS spur interaction. We believe they are the result of a team effort that includes insights from our clients and their customers. And, we believe that change is a positive force that should be embraced as well as encouraged.
It is no Magna Carta (that we will admit) but hey, we are only talking advertising and branding here.
