MissionTo be an innovative contractor of scientific based know-how for Market Oriented Value Adding (MOVA) from natural resources in selected value chains from harvest to consumption Company ProfileTTM may help firms and governmental agencies to improve MOVA to be a key success factor in all management activities throughout value chains from harvest to marketing. Market orientation is an attitude implemented into value adding practice where basic understanding and updated information about end consumers, customers and competitors are decision basis for all value chain activities together with environmental and social responsible concerns.Value chains Link specializing activities and firms from harvesting to processing and distribution under environment constraints managed by governmental regulations. Transform products and services from raw materials to user satisfaction Return counter flows of payment and gratitude satisfying suppliers. Engines are the interactive actions of firms and governments. Value chain success is dependent of controlling positions of relative scarce high valued resources like MOVA difficult to imitate by competitors. The strategic challenge is to identify and strengthen such value adding positions.Our present project portfolio includes value chains for products from both wild harvested and aqua cultured fish, surimi, silk and innovations.
