Lynette Damir, RN, CEO and Creative Director, foundedSwaddleDesigns in 2002. The inspiration for SwaddleDesigns wassparked when Lynette visited families with new babies in theirhomes and she noticed the parents were very sleep deprived. Theyweren't swaddling and consequently, no one was getting much sleep.They weren't swaddling for two reasons. First, the blanket theywere using was too small or too thick, and second, they could notremember how to make a good secure swaddle. The parentsconsistently asked her to share the secret of the hospital nurses -how to swaddle. Lynette used her medical background and design education from theArt Institute of Seattle to develop the Ultimate Swaddling Blanket- large and square with swaddling instructions sewn to the edge ofthe blanket, so parents have an effective swaddling technique attheir fingertips. SwaddleDesigns first customer was a majorhospital that purchased 4,000 blankets! They understood theimportance of swaddling and the educational value of Lynette‛sblanket. Supine swaddling is important because it helps babies transitionfrom womb to world, reduces incidence of SIDS, helps babies sleepbetter and longer, and decreases awakenings due to the startlereflex. By helping parents master the art of swaddling, theUltimate Swaddling Blanket is a great confidence builder for newparents. Over the past several years, SwaddleDesigns product line has grownsignificantly. Lynette designs all of SwaddleDesigns products andexclusive prints, and she selects every component based on itscolor, texture, durability and quality. She designs with baby‛sbest interest in mind and to help new parents. Great Value & Trusted BrandToday, SwaddleDesigns is a trusted brand that new and experiencedparents love for the quality, style, affordability, longevity, andeducational value. Our customers appreciate that our multi-useblanket can be used for more than just swaddling. SwaddleDesigns isrecommended by doctors, nurses, doulas, parent educators, and has aloyal, enthusiastic following of moms and celebrities such asGwyneth Paltrow, Marcia Cross, and Angelina Jolie. Moms enjoySwaddleDesigns line which offers a wonderful assortment of mixingand matching collections and coordinates with any nursery orparent‛s personal style. With over 1 million products sold, wedelight in the thousands of testimonials from Swaddle Fans sharingwhy they love SwaddleDesigns. Affordable GiftsSwaddleDesigns is a brand moms love to receive, love to give, andlove to purchase for themselves. It is not uncommon for us to heara mom state she has 5-8 of our blankets. Our cotton flannelUltimate Swaddle Blanket features beautiful designer colors andprints, and is lightweight, preshrunk, and allows air to flownaturally which reduces risk of overheating. SwaddleDesigns verylightweight Marquisette Swaddling Blanket is the finest qualityopen weave swaddling blanket with incredible softness due to thefine threads and high thread count. Growth and InnovationSwaddleDesigns continues to grow, innovate and invest. TheSwaddleDesigns line includes many layette essentials including thezzZipMe Sack™ wearable blanket, stroller blankets, bibs, hoodedtowels, washcloths, a luxurious home collection with adult sizeblankets and throws, and a luscious certified organic cottoncollection. SwaddleDesigns Manufactures in the USAThe vast majority of our products are sewn in Seattle, Washington.We procure components directly from leading suppliers to ensure thequality of our products. SwaddleDesigns consistently delivers highquality, and we enjoy many benefits because of our Made in USAstrategy. SwaddleDesigns is proud to be creating American jobs andexporting our products to Europe, Asia, Australia, and theAmericas. SwaddleDesigns is Eco-FriendlyIn addition to manufacturing locally and offering a certifiedorganic collection, SwaddleDesigns uses many domestic fabrics,sustainable fibers, recycled fibers, and recyclable packaging. Our TeamSwaddleDesigns has grown based on the dedication of Lynette andJeff Damir, a hard working husband and wife team, and theirSeattle-based crew.
