STANDARD is a well known brand in the field of AgriculturalMachinery and construction equipment in India today. StandardCorporation India Limited (Formerly Standard Combines Pvt. Ltd.) is a leading manufacturer of Tractor driven combines and selfpropelled harvesters since 1975. The Standard Group of Companies led by its Chairman & Managing Director S.Nachhattar Singh is serving the farmers/ users by manufacturing & providing high qualityMachinery inputs for the last over three decades.Mr. Singh is ably supported by his younger brother S. JoginderSingh as Joint Managing Director. Standard CorporationIndia Limited is situated at Standard Chowk Barnala, Punjab, Indiaand the corporate office of the company is based in New Delhi. Thecompany also has manufacturing and assembly facilities at Baddi inHimachal Pradesh. The company also manufactures wide range ofAgricultural Tractors, Hydraulic Mobile Cranes, Engines &Gensets. The company also entered into electronic mediabusiness by launching STANDARD WORLD 24 hour channel.The company has moved up in valued chain mainly because of deep relationship whichit enjoys among farmers/users in the country. Thecompany exports its products all over the world but mainly to theneighbouring countries as well as countries in the Africancontinent.