SEWA Trade Facilitation Centre (STFC) is a unique not for profit company formed by more than 15000 artisan shareholders who are also the suppliers and producers of the company. They own the traditional skill of ethnic hand embroidery, which has become in the drought prone areas where they live, the only source of livelihood.
It is unique in its efforts of strategically targeting the markets, thereby influencing the local wages and increasing the bargaining power of the poor artisans. With the objectives of capacity building, product development and exploring new markets, STFC has an integrated marketing approach. This is backed by research, data management, production related services and networking with wider national and international markets.
Thousands of crafts women are now economically self-reliant and more importantly-are empowered. They now have choice and also have control over their own livelihood. They are free from the clutches of exploitative traders and middlemen. With a better network to sell their produce, they have more bargaining power and earn what they rightfully deserve.
STFC markets garments, home furnishings and accessories. Every product marketed by STFC consists of embroidery that is renowned for its intricacy and precision. These embroidery techniques evolved over hundreds of years symbolize the distinct culture of the people involved in the creation. Please visit WWW. Sewatfc. Org for further details.
Please feel free to revert in case of any clarifications.
