The activities of the company began in 1937, when the italian immigrant Joao Rotta settled down with a sawmill in the area of Cacador, a city in Southern Brazil.
Using the technologgy available at that time, Rotta established their business and developed along the years as a solid and serious company that is complying with its social role and participating in the industrial development of Brazil.
Four generations working in the wood processing industry shows very well the true vocation of this family company, which has always resulted in quality and competitiveness.
No native tree is cut down for the production of our products. All the wood used in the process comes from areas reforested and preserved under strict company requirements, and Brazilian environment protection laws.
Acting in the whole productive process, we can control the quality of our products from the seeds that will become trees, to the cutting and drying of the sawed and laminate wood, and finally the production of the panels and finish.
In the forest and in two factories with an area of 300.000 Sq.Feet, more than 600 people work and produce for several countries of the Americas, Europe and the Caribbean, making use of 70 years of experience and research, along with the most modern technology existing in this field.
