Pure Gold Jewellers is the realization of a dream and thefulfilment of a vision: to create a brand that consistentlydelights the customer with excellence and innovation. It all begantwo decades ago in 1989, when Firoz Merchant, breathed life into anidea that took shape as the first Pure Gold Jewellersstore.Within a short period of time Mr. Firoz Merchant, with his highheld vision and a wealth of experience in the bullion busines*panded the Retail Network of Pure Gold. Mr. Karim Merchant,Managing Director and CEO of Pure Gold Jewellers, with hisaggressive strategies and the support of his Father & Founder,Mr. Firoz Merchant, has continued the legacy of Pure Success, PureInnovation & Pure Leadership.Being over 2 decades in the market, Pure Gold Jewellers has maturedover the years with more than 125 stores in the Middle East andAsia. We are also in the process of opening further 450 storesworldwide. We have strength of 1,500 staff including 180professionals. By combining the latest design, extensive retailexperience, and a range of innovative concepts – Today, Pure GoldJewellers has developed as a leading jeweller in the Middle Eastand Asia with two factories in India and one in China, employingover 2,000 craftsmen and professionals, all of which dedicated& qualified to cater to the needs of its fast growingclientele. Thereby having 3500 associates under Pure GoldGroup.
