* Criteria: "Customer service - excellent customer service.""Product quality is a reputable company."* Vision: "To maintain the domestic market, exporting Vietnamese products is excellent."* Mission: "market stability shoe manufacturing industry, supplying high quality productsconsumers with better prices and most competitive. ".* Quality Management System ISO 9001: 2000 (BVQI - UKAS) - SA 8000.* Awards: Products Company was awarded many prizes at national and international.* Award "VIETNAM GOLD STAR" 2006* Award "Good Managers" 2007* Top Ten "Vietnam Trademark favorite" 2008* The title "Vietnam High Quality Goods by consumers Select" 2009 - 2010* Top five "typical Comprehensive Business Apparel and Footwear industry in Vietnam" in 2009.* Orientation production development - the business of the Company in 2011