First established by Berry P in 1978 with the name Berry Electric as a small store that sells power tools and are located in Batam.Initially, Berry Electric focusing / concentrating its service only on products / goods electric / electricity.Later, Berry Electric developed a major service by supplying electronic equipment to be traded in the 80s. Over the years, by maintaining strong relationships with customers and provide full service in the retail industry electronic products, Electrical Berry developed into one of the major players in the business electronics in Asia.In 1999, the new Management Electrical Berry decided to change the name of Berry Electrical become PT.Berry Personal Care. This is done in conjunction with the logo design The new structure and reshuffle management more professional and organized. Moreover these reforms are also reflected in a change in the appearance of a store that was originally "orang tua traditional store" turned into one of "organized retail chain" which very focused to achieve the best customer service.
