I: Strategic Information Service:
Key Benefits:
- Effectively and efficiently identify and approach market opportunities
- Sophisticated strategic analysis and orientation from High profile consultants, industry experts
- Strong Knowledge base for forming negotiation positions with agents and distributors.
- All information and analysis you might need for Sales, Marketing, Export, and business development strategic and action planning
- Bypass competition by winning new markets
- Prepare for unexpected market and regulation surprises from day one in the planning stage
Methodology
- PROGRESSIA developed sophisticated methodology for generating and locating opportunities through primitive Micro and Macro Data about the industries versus countries, the opportunity locating is a process of Identifying five to ten large and/or fast-growing market opportunities for a certain product through, identifying gaps in:
O Product range
O Demand Supply
O Price Segment
O Technology
O Needs
O Promotion strategy that hasnt been effectively used yet
O Distribution gaps
O Non-Served Segments,
- After locating the most attractive market opportunity for the product, Progressia intensively collect all the information about the market, competition, products, consumers, distribution, technology and supply from more than one hundred source and integrate them into a knowledge base.
- Progressia then analyze all the information by its team of PHD Consultants and market specific experts, to professionally interpret the results and forming the best strategies for approaching the market to gain the best results.
Profiling the Market:
This covers market size, market growth, market structure, sourcing, segmentation, the growing market trends, analysis for market demand, and collection of high profile prospects, major market opportunities and threats, entry barriers, key success factors and macro analysis for the country with investment climate details and business practice in this country.
Profiling the consumer:
This covers consumer demographics, products purchased, price and payment terms accepted in the market, Customer expectations regarding quality, service, Delivery, Brand loyalty and pattern of response to corporate communications.
Profiling the competition:
Covering in-depth description for the competitive landscape, major competitors strengths and weaknesses, products range and their market share, there distribution, pricing, promotion strategies, there level of technology, there expansion plans. Plus any new technologies/products in the industry that might be used soon from one of the players and new company entrants in the market and their entry strategies.
Profiling the distribution:
Covering pricing structure, discounts, commissions, service, delivery, typical sales force, typical product mix and other products handled
Business Environment
Covering measurement of Industry Stability, Labor Market, Classification of International organization of the attractiveness of the business environment and National, local, and international product regulations and product standards, Regulatory Information, Taxation System, legal formation, any other barriers to expansion, Political System& Stability, Socio-Political constraints, Socioeconomic variables Balance of Payment.
Macro Profile
Covering Target countrys GDP, House hold consumption, Inflation rates, exchange rates, Unemployment rates,
Product and supply profile
Covering Product classifications, Technologies, supply sources, prices and quality levels, trade prices for raw materials, handling and warehousing and processing of products, level of technology applied, quality standards.
Contacts
Important contact information of Organizations and key executives in prospected agents and distributors, Investment and trade supporting organizations, Industry Associations, Authority.
