Prapanjam is a rural handicrafts venture producing eco-friendly, green products. Prapanjam is entirely
powered by, and hence empowering, rural women. We, at Prapanjam, are a sincere effort to bring to
limelight the many creative and niche craft skillset of these rural women and enable them with
sustainable employment/income.
Founded in 2008 by Thiru Kumaran Muthiah, an engineer from the MIT, chennai and an experienced
professional in offshore development, Prapanjam is a vision for creating self sustainable villages.
Prapanjam was initially started with 10 women from T.Kallupatti village near Madurai, TN. Today, women
from nearly 21 adjoining villages are a part of this initiative adding a lot of creative value and quality to
the product line. You can read more about us at http://www.prapanjam.in
About Prapanjam
* Prapanjam has a dedicated design, R&D studio to add more creative and innovative products. All the teams are leaded by village women not the professionals.
* Prapanjam has a dedicated Quality Control to ensure good quality of the products.
* Prapanjam has a dedicated HR team to ensure high employee morale and their well-being
* Prapanjam has a distributed production line to ensure continuous availability of our products.
* Prapanjam is approved by Factory Act of India and is certified by SSI
* Prapanjam can work with your designers to create custom products and/or branding
* Prapanjam can easily scale for large volume orders. We have had the experience and ability to scale to
Problem Statement we are focusing on:
* Steady increase in number of school drop-outs in rural areas due to parents lacking a sustainable source of income.
* Urban migration on the rise and steady decline in employment opportunities and income in rural India leading to the slow death of villages and strangulation of cities.
* Evident lack of awareness among rural population about various government schemes leading to widespread misappropriation of funds, rampant poverty, corruption and decline in self esteem among rural masses.
* Mahatma Gandhi's vision - "India's soul is in her villages and her up-liftment is possible only through the up-liftment of her rural masses" - This still is a dream.
* World is in urgent need of ideas and products that are eco friendly and ensure the sustainability of mother earth
Our Solution in Mahatma's vision:
* Generate rural employment to ensure zero migration and best use of locally available resources
* Enable rural women to earn a regular income to ensure continuation of child's education
* Produce eco friendly alternates from farm waste and surplus for office and home use and be part of the anti-global warming movement.
* Create awareness among urban masses and companies on the need for rural development .
* Approach corporates and like minded individuals and institutions for support.
* Prapanjam strongly believes - "it is always better to teach fishing than giving the fish".
Happy Facts:
* 100% Hand Made By Rural Women.
* Supports Anti Global Warming.
* Raw materials are usually the waste or surplus from farming.
* Supports Waste management.
* Wide range of products from Creative Rural Women.
* Highly customizable products based on your requirement.
* Re-investment of more than 90% of the profit to rural development activities.
