CHICAGO SUN TIMES Pixel Source, Inc. Launches Black & Decker Special Edition Packaging: A Look Behind the Iconic Design ByJONATHANCOHN | MARCH 1, 2016 Black & Decker is a household name when it come to your everyday tools and home appliances. Now gaining more popularity than ever before, Black and Decker releases a stunning new and improved design that is as fresh and bold as its comeback in the market.From a design perspective we were really careful about retaining the dependability and quality that our customers are so familiar with, said Angela, Chief of Marketing and Development at B&D, "but [the product] really needed to jump out on the shelf, so the boldness of the color was really important for us. That's where the creative team at Pixel Source stepped in with their incredible talent and marketing strategies that catered to our needs." Creating the multi-faceted campaign wasnt as simple as choosing the palette and pushing a button. Modern production lines are built around speed and repetition, so creating a new face proved a challenging task. However, the production team at Pixel Source Inc. lead by Eric Torriente demonstrated sheer speed and creative efficiency to unveil a new design that increased sales, production gains and positive customer feedback. "It's the first time we've ever experienced a large spike in sales in such a short period of time and we certainly owe it to Pixel Source's ingenious design ." said Gary, Executive Sales Manager. Break away from a longstanding tradition of design proved an advantageous business decision for Black & Decker. Released in 2010, the new design hit the retail market with full force setting a higher standard among competitors with a clear message to raise the bar. "We are thrilled with the new design. The response has been overwhelming and we could not be happier with the outcome." said Gary. Pixel Source's intense focus on profitability and unique marketing strategies behind their design is what makes their branding so effective. Pixel Source, Inc. continues to offer innovative design for large and small businesses alike, worldwide with one simple idea in mind: success. To find out more about Pixel Source visit their website.Pixel Source, Inc. (786) 664-8076 [email protected] www.pixelsourcemedia.com
