ATLANTIC ELECTRONICS WAS STARTED IN 2002, WITH A FOCUS ON PROVIDING CAR SPEAKERS SOLUTION. THE MAIN OBJECTIVE OF THE COMPANY SINCE INCEPTION, HAS BEEN TO PROVIDE INDIAN CONSUMERS WITH WORLD CLASS PRODUCTS AT COMPETITIVE PRICES , BACKED BY A GOOD SERVICE NETWORK AND TO BUILD A BRAND BASED ON CONSUMER TRUST .THE ATLANTIC & NEXUS BRAND CAR SPEAKERS ARE IDEALLY SUITED FOR THE COST CONSCIOUS INDIAN CONSUMER WHO DOES NOT WANT TO COMPROMISE ON THE QUALITY. THE COST ADVANTAGE OF OUR BRAND IS MAINTAINED BY LIMITING THE CHANNEL OF DISTRIBUTION TO JUST TWO LEVELS OF INTERMEDIARIES BEFORE IT REACHES THE END xxxxxTHE QUALITY CONTROL MEASURES TAKEN UP BY THE COMPANY COMPRISES 100 % QC INSPECTION FOR ALL PRODUCT.WE FURTHER USE THE EXPERIENCE OF THE DEALER NETWORK TO GET AN IMMEDIATE FEEDBACK ON A NEW PRODUCT LAUNCH. THESE SURVEYS HELP US TO UNDERSTAND THE CUSTOMERS PREFERANCES, AND ENSURE THAT THE PRODUCT IS TAILORED TO SUIT THE INDIAN CONDITIONS.THE EVALUATION OF OUR RETAILERS DECIDES ON HOW THE PRODUCTS IS PACKED , VALUED SUGGESTIONS LIKE INCLUDING A DUST FILTER AROUND THE SPEAKERS CONE NECK TO SUIT THE INDIAN CONDITION BUT ALSO ON THE PRICING TO THE INDIAN CONSUMERS ALSO.ATLANTICS ELECTRONICS BEING A MARKETING ARM IN INDIA , IS CURRENTLY OPERATING IN MUMBAI , GOA , AND MAHARASTRA.OSCAR AUTO SOUND IS AUTHORISED DISTRIBUTORS FOR THE SOUTH GUJARAT FOR ATLANTIC & NEXUS BRAND SPEAKERS OF ALTANTIC ELECTRONICS.
