Anxious to share the "good deal" they've found, transactional shoppers are excellent sources of word-of-mouth advertising.
Relational mode
Relational shoppers consider today's transaction to be one in a long series of many future purchases. They are looking less for a product than for a store in which to buy it.
Their only fear is of making a poor choice. Relational shoppers will purchase as soon as they have confidence.
They don't enjoy the process of shopping and negotiating.
Relational shoppers are looking principally for an expert they can trust.
They consider their time to be part of the purchase price.
Confident that they have found "the right place to buy, " relational shoppers are very likely to become repeat, I know that if your happy, then I am happy, there is only "onesweetway"
