MF FOOD WORLD SDN. BHD. (MFFW) Company Registration No. 862942-P is an importer and exporter of commodities goods such as Red Onions, Garlics, Potatoes, Dry Chilies and Spices. Founded in 2009 by MASONI PITRI who has a vision to penetrate the global market in the Food & Beverage industries. MFFW has penetrated Europe market by establishing the company of MP RiceWorld (UK) Limited (MPRW) in 2008 which is based in Sheffield, UK. MPRW was setup purposely to bring satisfaction in quality and price for Basmati Rice lover in United Kingdom. Our Basmati Rice is directly imported from Pakistan in yearly contract basis to preserve quality and prices as well as consistence supply. BASMATI MASONI is our own brand name marketed in entire UK.MFFW also exported Malaysian SME (Small & Medium Enterprise) products such as Crackers, Fruit Juice, Pudding, Soya Sauce, Noodles and other dry food to the UK for Europe market. Currently our market distributors are community leader & wholesaler in Liverpool, Lancaster, Manchester, Sheffield, Nottingham, Dewsbury, Loughborough, Leeds, Middleborough, York, Leicester, Birmingham, Bradford, Glasgow, Edinburgh, Coventry, Newcastle, Durham, Worcester, Cardiff , Bristol and London.In early establishment of the companies, the Founder and CEO MASONI PITRI has been struggled to market the products in the UK. With his own capital of GBP 65, 000, he has moved on with his first product of Basmathi Rice which is imported from Pakistan, delivered to the Port of Southampton, UK and sell it to the Malaysian Communities in all cities in the UK. The price of the products is more cheaperthan in the retail shops because there is no wholesaler or middleman involved which the price is direct from the importer. Then the market is became wider and stronger until now mostly the Malaysian people and other Muslims consumer has known the MASONI Brand.MFFW has also develop in Malaysia market by importing the commodities goods such as Red Onions, Garlics, Potatoes, Dry Chilies and Spices to the multinational companies and government agencies. The company has also won a contract to supply the commodities which the value is worth millions of Ringgit.MFFW has spread its wing of business by supplying other products such as Hardware and Construction products for its specific targeted market. To add for this value, MFFW also begins in the line of supplying the Household items to meet the demand of the Malaysia market.
