CORPORATE MISSION STATEMENTOur Corporate Mission is to provide world class products to our valued Customers, maintaining high Ethical Standards while we conduct business.CORPORATE VISIONWe see Business as a means to the well being of the Shareholders and all other Stakeholders, Society at a large keeping in line with the National interest.CORPORATE OBJECTIVEOur Primary Business Objective is to conduct transparent Business Operation within Legal and Social framework with aims to attain the mission with qualitative/quantitative target in Business Operation.PRINCIPAL ACTIVITYThe Principal Activity of the companies are to manufacture and sale, high quality 100% Cotton Yarn through export.MARKETING STRATEGYAdopting the Marketing Theory, the 4P's consideration is noteworthy. Price, Place, Promotion and People. Internally we believe that People and Place is Company internal and conversely Price and Promotion is external this can alter as well depending on market situation. Our primary objective is to market quality products to buyers at competitive price through effective procurement. Our aim is to make our buyers feel that we are always standing next to them in all shapes and at any situations. Our objective behind this strategy is to stand on the building block of trust and faith laid through competitive promotional activities. Nevertheless People are the most important asset for us. We consider our people as our company partner not as employees. We value our shareholders, stakeholders, investors and also partners/ employees. Through earning their commitment and dedication we make sure that our company serves better and the best to the market. It is vital to realize that alongside with price, quality; in time delivery within shortened lead time and technical cooperation with buyers are all key elements that play progressively more chief function in modernized marketing era.
