In 1940 MAGIR Company was founded in Varese Italy, a quiet smalltown close to the famous lake district and the Swiss mountains. Itstarted with a succesful experience in knitwear and fashionproducts for famous European and American brands and DepartmentStores.In 1996 its own brand ALAN RED & Co. was born. In 2007, after asuccesful introduction of the man underwear collection, ALANREDpresents also its first small pret a porter collection entirelyItalian made. It is made for a young minded woman, active andindependent in her choices.Nowdays the pret a porter collection has grown and become complete.It aims to a femenine and chic woman, classy but down-to-earth andwith a distinguishing Italian touch.ALANRED is a product with a passionate research but that can alsobe used daily.
