LE Set Top Boxes, TV+ Advantage. LE has developed technology that enables it to offer next generation advertisements and applications on existing television sets using the existing mobile phone handset of the subscriber. This technology enables the subscriber to purchase, ask for information or ask for merchant sales representative to call back. This technology also enables the merchants to pass on direct marketing discounts to the subscriber. The subscribers therefore get products conveniently and cost effectively. LE charges the merchant on per transaction or per month basis depending on the type of product.
