Lazer is credited for promoting one of the fastest-growing sports in India And sub continent.
ONE of the leaders in the in-line skate market in sub-continents, LAZER pioneered the in-line skating boom by changing the perception of in-line skates in sub-continents. Once seen as strictly an off-season training device for ice speed skaters & hockey players, in-line skates are now a widely accepted lifestyle product that can be used by just about anyone. Today professional athletes, fitness enthusiasts, cricketers and all sports man are somewhere connected to the sport of skating.
Through the late 90 to 2000 century direct sales were eliminated through retailers lazer thought of distribution through professionals of the roller sports and coaches . As the year 2000 came near, Lazer expanded the market further through in-line skating events, competitions, and other activities specific to the sport. In addition of network marketing tactics and an aggressive public relations plan catapulted skating into the mainstream.
In the early 2003, interstate distribution was first realized with the establishment of several distributorships across the sub continent. Also in 2005 the sport was at an all-time high as popularity soared and participation grew faster than any sport in history of skating in sub-continent.
2005 filled with further expansion of the market and industry, which was spurred by great strides in skate technology. Lighter, stronger materials, lower pricing, and technologies such as our revolutionary universal mounting shoes, frames were introduce to the market. Skating more accessible to people of all ages, and athletic ability.
Leading the way through the years,lazer has achieved several industry firsts in sub-continent,such as the use of carbon & non-carbon boots
universal mounting system for inline frame
introduction of 84 mm frame followed by 100 mm frame from roxa to india.
3 x 110 for india kids and youth
introduction of 105mm max attachment frame.
introduction of the first adjustable speed skate quad for kids/youth
introduction of distancer for 195 mm frame
bearings of chrome steel, si3n4 ceramic & zro2 ceramic balls.
Lazer continues to push the sport in new frontiers with innovative technologies, and revolutionary marketing programs to spread the gospel of in-line skating. In-line skating continues to grow in popularity as people discover the health benefits of skating.Inline skating burns as many calories as running and is easier on the joints too. Whether people use skates for trick skating (aggressive skating), social events, fitness purposes, or competitive games, skating is a sport that the entire family can enjoy.
