KLORAK is a 55 year old brand in Turkishcleaning products market. Back in the 1960's, the companysold bleach in glass bottles. In 1980's, the new yellowplastic bottles were introduced, and has quickly become an iconicproduct familiar to the Aegean consumer. As the first producer of bleach in this regionof Turkey, Klorak has established a strong brand and became ageneric name for bleach in Aegean region. Most locals still preferto call bleach "Klorak" even if it is from anotherbrand. Acquiring the 55-year-old brand "KLORAK",KLORAK CHEMICALS & CLEANING PRODUCTS CO.INC. was established in2004 in Torbali, Izmir. Today, the company has expanded its rangeof products by adding KLORENK (stain remover), KLORAK ULTRA(concentrated bleach), NIL (value line liquid detergent) and ALLURA(fabric softener) brands.
