Jimmy Key has a modern and simple story; made of entrepreneurship, strong believes and local expertise. We could say that Jimmy Key is one of the first realizations of GLOCAL partnership; meaning local expertise for the global market.
Few Entrepreneurs, with a solid marketing back-ground from America and a thorough knowledge in Italian design and in the Turkish production system, decided to offer world wide the best possible Creativity, Quality, Price, and Service.
The collection that gave birth and soul to Jimmy Key brand was created by Angelo in 1996. The aim of the collection had to be unconventional, a real passion for breaking boundaries, something that radically could change the concept of design that was around in those days. An Italian designer and manufacturer in Izmir (the ancient 'Smyrna') with strong contacts in the international market, followed the simplest rules of the basic marketing management: The right product, for the right market, at the right time and right price-quality relation.
Within a year, the 'Sun Textile' Company, already engaged in collaboration with the most distinguished world brands, had touched the heart and dreams of many young costumers in Holland, France, Germany and Sweden. The first collection made up of pre-washed, vintage and `used looking` shirts and pants were named `Jimmy`, thanks to the easiness of the American name. After the big success of 1997 and 1998 everyone thought the name `Jimmy` brought a lot of luck and felt that `Jimmy` was the key to success with young clients of different countries, different habits and different dreams.
Today JKEY Jimmy Key gives these chances to the buyers;
- High profit margin for the retailers
- Eight collection per year, always trendy.
- Quick replenishment, you can buy even 300 piece/product.
- Full support for your window designing and visual merchandising. We help you with all.
- Direct delivery to the shops and all custom clearance and freight is handled.
