HLL Lifecare Limited commenced its journey to serve the Nation in the area of healthcare, on 1st March 1966, with its incorporation as a corporate entity under the Ministry of Health and Family Welfare, Government of India. HLL was set up in the natural rubber rich state of Kerala, for the production of male contraceptive sheaths for the National Family Welfare Programme. HLL commenced commercial operations on 5th April 1969 at Peroorkada in Trivandrum. The Plant was established in technical collaboration with M/s Okamoto Industries Inc. Japan.
Global Outlook
With the changing socio-political climate, global health programmes are constantly seeking diverse solutions in the area of medicine and healthcare. HLL provides the perfect answer to many questions that the world faces in healthcare, thanks to its extensive experience, innovative technologies and ample resources. The innovative products and services of HLL today reach over 115 countries spanning the seven continents. Its consultancy services and products are part of the global healthcare packages of international agencies such as UNPFA, UNOPS, UNHCR, WHO, PSI and IDA.
Marketing
Over the past two decades, HLL has steadily set up a strong and sound infrastructure for direct marketing. HLL has put in place a vast distribution network covering the length and breadth of the country. HLL products today reach over 200000 retail outlets, covering 3500 hospitals, reaching over 30000 medical professionals, with over 2800 stock points, has over 700 frontline team members placed in every town, with offices in all metros and mini metros, and reaching over one lakh villages in the remotest corners of the nation.
It is the leading social marketing organization in the country in the area of contraceptives with a market share of over 65 percent in the rural and semi urban markets, including in the highly populated states of UP, Madhya Pradesh, Bihar etc.
HLL has made vast inroads in the commercial segment too, with the growth in its market share from 0.1 percent in the nineties to 15 percent at present. HLL products are today exported to over 115 countries.
