History of FoodCare (initially Gellwe) began in 1984 withproduction of desserts based on traditional recipes. Most of theserecipes are still being used today and they guarantee the uniquetaste of Gellwes products. In time, the company extended itsdessert portfolio by adding items such as instant cakes, icings,creams, baking additives, jellies and other powdered products(cocoa, hot chocolate, etc.), becoming a synonym of the highestquality and good taste in Poland. Already in the 1990s, Gellwe began its expansion into internationalmarkets. Export has had a considerable role in generating companysrevenues as well as future growth. Currently, products of FoodCareare available in many countries in Europe, United States ofAmerica, Canada and many Asian countries.Increased national and foreign demand for GELLWE products broughtabout the need to considerably increase the companys productioncapacities. A new production facility, including office space, wasbuilt in 1997 in Zabierzw and the seat of the company was movedthere.A modern logistics center was built next to the plant in 2002, inorder to provide the quickest and best quality service to thecustomers.In 2003 GELLWE introduced on the market a new energy drink calledTiger Energy Drink which challenged Red Bulls position in Polandand for years, has been the undisputed leader of the energy drinkssegment. In 2007, the company successfully entered the breakfast cerealsmarket and introduced Fitella cereals. They are packed in small,singleusage packages; thanks to this innovative concept andinteresting marketing strategy, in a year since its market debutFitella became the unquestioned leader in the number of soldpackages of cereals. As a result of this dynamic development of the company the Hesdoffice decided to change its business name from Gellwe to FoodCare.Currently, the company has a number of brands in its portfolio:like Gellwe, Fitella, BLACK, NGINE, 4MOVE and FRUGO. It is also thelargest manufacturer of private labels in the dessert categories inCentral Europe.
