We will provide branded products and services of superior qualityand value that improve the lives of the worlds consumers, now andfor generations to come. As a result, consumers will reward us withleadership sales, profit and value creation, allowing our people,our shareholders and the communities in which we live and work toprosper.We always try to do the right thing.We are honest and straightforward with each other.We operate within the letter and spirit of the law.We uphold the values and principles in every action anddecision.We are data-based and intellectually honest in advocatingproposals, including recognizing risks.
