The Company
Dfrnt Clothing Company (erstwhile National Fashions) has been at the forefront of quality and innovation since its inception 20 years back. It has always been the endeavor of the company to offer quality products that are style driven but very easy on pocket. Dfrnt's Flagship brand-ZORRO-with strong brand recognition, has carved a niche for itself in the Indian fashion circle.
Product Offering/Portfolio
Dfrnt's brand-pack includes several brands depending on the segments & markets, of which ZORRO belongs to the top segment. The uniqueness of Zorro products are that these are made from innovative fabrics, with detailing work, impressive accessories and contemporary styling.The current portfolio comprises of Formal wear Casual wear, Denim wear and Ethnic wear. Apart from Mens wear the company also specializes in Kids clothing, manufacturing Jeans, trousers & suits in various brand names for domestic as well as overseas markets.
Retail
Spurred by the success of the brand the company ventured into the exciting world of retailing in the mid of 2005. A chain of ZORRO brand stores were launched. These are Exclusive ZORRO stores conceptuated as One-stop-shop for Mens wear products. This experience has helped the company in strengthening its belief in retailing as a key growth driver & has also glorified ZORROs brand image to a great extent.
Exports
Dfrnt has a fair exposure in the overseas markets & supplies to some of the best stores in the Middle East countries. It also engages in private label work for some prominent labels in Europe. List of Dfrnts overseas clients includes name like New Style Bulgaria, Soopney Canada, Serene Ltd The U.K., Al Manama Group UAE, Lulu Centre UAE and K.S.A and others.
