CRU INTERNATIONAL CORPORATION is a 100% family owned company and is run by professionals committed to the highest standards of their professions.
Established in the year 1975 and founded by Mr. Rene A. Ubas. CRU started its journey in the field of manufacturing floor polishes and other janitorial products.
As with any growing companies CRU encountered its fair share of challenges. In the years 1980-1986, gas was rationed by the goverment and with it comes the extreme difficulty of producing CRU's main products.
CRU decided to trade and export Rattan poles and furniture in the Years 1987-1990, while maintaining its domestic market in Floor polishes and janitorial supplies.
And in this undertaking CRU also exports seashells and crafts in 1988, its first customer was in Tahitti Pappete ( french Polynesia), and so Shellstreasures International Trader was born.
And with the ever advancing technological strides, CRU once again faced with the challenge that its main product the "Floor Polishes" is steadily declining in sales.
It was decided in 1995 that CRU, in order to alleviate the declining sales of Floor wax, enter into the production and marketing of Coatings And solvents.
In the year 2005 to further expand its market CRU started exporting Gum Copal . It landed a steady and reliable customer the following year . The Gum Copal business of CRU is one of the most respected in terms of quality and pricing in the Philippines.
We are now looking at expanding into the Natural Rubber Production and Production of Tongkat ali supplements.
