Our vision for Clover is:To be a leading and competitive company in South Africa and selected African countries, reaching every consumer on a daily basis with its most admired branded and trusted products, delivering improved and sustainable shareholder value by being a responsible corporate citizen and preferred employer.MissionClover is a branded foods and beverages group with a strong emphasis on value-added products. Clover's South African dairy business is the perfect enabler to reach the Groups widely dispersed customers and consumers. Extraordinary care is taken to develop brands which will occupy the number one or two position in its chosen segments. It believes in the superior procurement, production, marketing, sales and distribution of these branded consumer goods (BCG) to its loyal consumers.StrategyClover's corporate strategy is to build onto existing competencies within the Group and to establish a culture of exceptional performance with a view to set a platform for future market expansion. Different companies within the Group have different strategies, all receiving company-specific support to maximise their potential. Key to all its activities is the expansion of capacities to share in the strong growth in consumption in the segments which it dominates.Culture Drivers * Quality products and support services * Focusing on strong brands * Loyal milk producers support * Commitment, passion and speed * Innovative thinking and continuous improvement * Attracting, developing and retaining good people * Transparency and open communication * Fairness in all dealings * Fulfilling social and environmental responsibilities * Having fun and celebrating achievementsBuilding Blocks for the FutureBuilding blocks going forward to reach our dreams in 2010 are: * Growth through the Clover brand and other independent sub-brands * A deep understanding of consumer needs
