Blue Crystal is a strategic fashion retail company with focus oncustomers from Gulf countries, especially from United ArabEmirates. We provide hand picked fashion jewelry, costume jewelry,fashion clothing and accessories for women and children underseveral brands. We work collectively with clients to establish acreative brand identity.Fashion accessories are very important to the women in ArabianGulf. Accessories are one of the few items to show their ownidentity and style. Jewellery represents more than personaldecoration, it symbolizes social and economic status. Our conceptwill have a distinguishing position on the fashion accessoriesmarket. The concept will contain an interesting mix between cultureand traditions and a modern refreshing look. East meets west,products presenting precious and valuable designs that representthe identity of the women wearing them.Aiming towards a trendy, style aware niche with a targetdemographic of 18- 35 aged UAE Nationals and GCC Nationals, BLUECRYSTAL has adopted a unique approach to their marketing, retailand online strategies. By adopting gender segmentation intheir approach to social media and posting separately about womenswear, BLUE CRYSTAL will drive engagement from UAE National women
