Bizcode Asia's core competencies has always been in digital market segment mainly,
IT peripherals and lifestyle gadgets. Despite its product target middle price range market, Bizcode strictly follows a standardized research methodology to ensure high levels of quality, unique design and these characteristics empower the product's popularity. The company is always alert and very sensitive to market trend, always finding hidden opportunities via research and analysis, planed the corporate strategy with speedy action to meet market demand in order to ensure growth. Part of its new plan is to diversify its business segment into the field of healthcare devices namely tele-medical electronic devices that measure physiological stats of the body. Its' current development includes tele-medical devices with Internet-Of-Things (IoT) capabilities combined with a unique business model to accommodate and add value to the eco-system via these tele-medical devices. Target market would be two groups which is adolescence to working adults as well as the old and infirm retirees. The company bringing about this business diversification would be Cliptrac Health Cloud Sdn Bhd, which is wholly owned by Bizcode Asia.
Cliptrac's market positioning would be a company that not only supplies tele-medical devices such as intelligent bluetooth weighing scales, pedometer and sleep-tracker, blood pressure monitor, thermometer and glucose cum cholesterol meter, but it would also add value by providing its tailored health centers which acts as showrooms as well. Health advice such as healthy diet programs, types of exercise and other medical advice would be administered by dietitians and even medical practitioners in the health centers. Members of these health centers would gain access to usage of these medical devices and to the public will have access to purchase them here as well. Market size of the adults and aged would be 10 million and 2 million respectively and Cliptrac intends to capture a conservative 5% for the first year and with double digit growth year on year. Market strategy would be by collaborating with telecommunication service providers via promotions starter kits of SIM cards via data plan for cloud and internet based apps used in the tele-medical device, as well as utilizing their massive retail point of sales and other sales and marketing activities. This essential collaboration would further accelerate the marketing and promotion efforts in proliferating the sales and usage of these health devices nationwide as well as grow the members of Cliptrac health centres. At this point of juncture, this unique business diversification and segment in the IoT tele-medical healthcare scene would set Bizcode Asia apart from all its competitors.
Bizode Asia incorporated in 2002, is one of the leading IT peripheral provider in Malaysia. Having said this, despite being in the business for more than 10 years with year on year healthy revenues, and exports of its products to more than 37 countries combined with having trademarked its home brand "Cliptec" to over 60 countries globally, it still does face business risks and obstacles. This is a known fact, as no business is ever immune to the market forces of technological outpacing of a product, which could be further exacerbated with consumer sentiments, geo-political and social impact of the cyclic economy cycles of currency wars cum stock market crashes.
