AUX is one of top three in the line of China air conditioner with its production capacity over 3.5 million units and employees over 7, 500. Now AUX is called "Equipment UN" equipped with most complete and advanced equipment and highest parts self-made rate, general supervisor is taken by senior air conditioner specialist from Japan.Under strategic guideline of "Being Civic Brand", AUX experienced the course of from blank to be with, from small to large, from large to powerful. In different course of development, AUX has been awarded successively with several fames like "State Inspection-Excepted Product" and "Energy-Saving Product", and got the approval like ISO9002, European CE, Germany TUV, Hong Kong S-Mark, National Environment Friendly, CCE and so on. By leading marketing method, AUX has successfully implemented a series of planning scheme like, "Parent Revolution", Inviting Mr. Miludinovic, previous branded of National soccer team as brand spokesman; Promoting "1 cent air conditioner"; Launching "Annual Check" after sales service; Publishing "White Book of Technology and Cost of Air Conditioner" and so on, which helps AUX to establish its brand image as "Cool, Quite, Powerful Airflow, Energy-saving, and high quality with normal price" and its special position as one of leading brands in the line of air conditioner industry. Until now, AUX has owned 57 branch marketing companies and more than 8, 000 technicians in China, and AUX product has been well recognized by Italy, South Africa, Russia, Indonesia, Hong Kong and other foreign countries or regions. Meanwhile, International Marketing Center was set up in Hong Kong in Feb 2003.AUX has fixed its future development direction as: Complete Aux Air Conditioner Industry Chain composed of Up Supplying Chain, Middle Production Chain and End Sales Chain. Sales quantity reach 5 million units within 3 years, 7 million within 5 years and to be the largest air conditioner manufacturer in China or even in the world.
