I am MBA (Marketing) of 1972 batch. Till 1989, I have worked in various companies mfg. consumer products, ind. products & services in India with Mumbai as base. 3 jobs were as Branch/Regional Manager for Western India & last 3 jobs were as All India Sales & Marketing Manager. As a Manager, I have launched 3 different companies. I have travelled widely in India for each company.
I started marketing consultancy in 1989, and have handled 203 comanies till date.The range of products is very wide for consumer durables & non-durables, capital machinery & equipments, industrial consumables & services.
The contribution as a consultant is for:
- Launching new projects/products from table discussion stage
- Designing/modifying business policy
- Designing marketing strategy & sales strategy
- Creating All India network of distributors/dealers.
- Maximum retailing
- Designing advertising campaign, media mix and media plan
- Various methods of sales promotion
- Massive E mail campaigns & Telemarketing campaigns
- Selling industrial products to Original Equipment manufactureres & actual users
- Pricing, trade discounts, commissions & schemes
- Recruiting for all positions in Sales, Markjeting & ALL the departments
- Mentoring & designing performance appraisal systems
- Monitoring & motivating Sales persons
- Training sales persons
- Human Relations
- General/Corporate Management
- Diversification/Expansion
The size of companies varies from turnover of INR 1 million p.a. to INR 3500 million p.a.
The ownership of these companies varies as Public Ltd., Pvt. Ltd., Proprietory, Partnership, Family owned etc.
As a consultant, I have launched many companies from table discussion stage. For going companies, increase in sales is 25 to 100% year on year, after starting consultancy.
