Sustainable ProductionSuperior QualitySmart MarketingTanyimoh Abongwa kirtasiye Branch since 1991 is a Public CompanyLimiteda fully integrated pulp and paper millwas incorporated in1991 Located in Thailands central plains in the province ofPrachinburithe mill began operating in 1995 and has an annualcapacity of 600,000 tons of pulp and 600,000 tons of paperStrategically situated 140km from Bangkok and 130km from LaemChabang Seaportthe Double A mill is close to both a sustainablesource of wood and a huge rainwater reservoir with a capacity of 36million cubic meters to sustain its manufacture of pulp andpaperThe companys broad portfolio of products extends from superiorquality short fiber large paper sheets to innovative stationeryproducts and premium copy papers all made of sustainable fiber fromOur Paper Treewhich is grown along the rice paddy ridges of morethan 15 million farmers across Thailand through a uniquely Asiansolution to the sustainable sourcing of fiber that we callPFFT Paper from Farmed TreesOur Brand Premium Quality Copy PaperOur brand premium copy paperintroduced in 2000was the firstconsumer branded copy paper and has been the leading brand inThailand for 10 consecutive years thanks to its quality and aconsistentinnovative marketing communications programPart of this program involved the development of No Jam^No Stresscopying into a unique selling proposition that was communicatedthrough both mass media and instore campaignscreating brandawareness for Double A and moving the product out of the commoditycategory and into the branded consumer categoryIn the processwe have fostered enduring relationships withconsumers based on trustqualityease of useavailabilityand thecompanys sustainable environmental practices and contributions tothe communities we serveall of which add up to total consumer valuerather than the customary price concernsPaper with PersonalityOur paper brands personality elevates the product to much more thanjust copy paper Its PremiumSmartCosmopolitanWittyReliableInnovativeand Professional everything that the office workers aroundthe world who use it aspire to be More than a trusted brandsOurpapers innovative marketing brings smiles to the faces ofsecretariesclerks and executives everywhere with the wry officehumor in its TV commercials as seen in the video on ourwebsite and keeps those smiles there with No Jam copying thatrelieves stress in the workplaceOur papers Quality The Secret is in the TreesOur papers ultimate goal is to be internationally recognized as theleading provider of premium quality copy paperand with our PaperTree we will reach that goalEverything is in the fiber The high quality and superiorperformance of our Copy paper are the result of the high fibercontent 30 million fibers per gram from our PaperTreeswhich are planted by more than 15 million farmers throughoutThailand and the world at large The unique fiber characteristicsthat can only be sourced from our Paper Tree give each sheet ofpaper the consistently high density required for stability andsmoothness the secret of perfect jamfree copyingThe brand launched was supported by 7 unique and remarkablequalities of our PaperGood tenabilityPrinting SharpnessExcellent SmoothnessBright AppearanceEnhanced Copier PerformanceTwoSided UseLonger Storage Period for DocumentsWe continue to set records for brand awarenessthanks to itsconsistent No JamNo Stress marketing campaign which has succeededin differentiating the brands and communicating its core valuesSmoothness for jamfree copyingHigh opacity for doublesided printingFarmed trees for a sustainableenvironmentally friendly papermakingprocess
