The first: Operational excellence Propostion to customer is : Low price , Hassle-free service. Customers is winning through cost..The second : Product leadshipCompetition is not about price and customer service(though those can not be ignored), it is about product performance.Customers is winning through great products.... The third: Customer intimacyProposition to customer : we have the best solution for you ,and we provide all the support you need to achieve optimum results,or value from what product you buy.