TOOKE adhering to the "create value for partners," the core values,and to "honesty, tolerance, innovation, service" as the spirit ofenterprise, innovation and sincere cooperation through e-commerceand information services to create value. On "creating value for partners" TOOKE that customers, suppliers, shareholders, employees and allhave a relationship and their own units and individuals are theirpartners, and only through efforts to create value for partners, inorder to realize their own value and access to development andsuccess. On "honesty, tolerance, innovation, service" TOOKE that honesty is the foundation of all cooperation, toleranceis a prerequisite for problem solving, innovation is the tool forcareer development and service is fundamental to createvalue.