Natural. Simply no synthetic vitaminsno preservatives, no artificial colors, no binders, and no extreme heat in processing. The source of vitamins, phytonutrients, and important plant co-factors must be natural. 100% animal free. No animal source for any ingredient. Even the capsule material must be plant based, not gelatin or animal based. 100% vegetarian formula. The pure goodness of powerful, whole super foods (fruits and vegetables). Tahitian Noni blend. Giving you the crossover benefits of noni. Certified organic whole food blends. The whole food blends are vital, and must be certified organic.