Demographics:
The target market of our clothing line consists of cosmopolitan ladies, age ranging from 18-35, with a monthly income of $500 onwards. They will mainly be students and working executives.
Pyschographics:
Our customers are very fashion conscious and lifestyle savvy. This outlook will reflect on their dressing as well. They will always be invited to parties and social gatherings and in order to carry off their style, they always choice their clothes well. Shopping will be a weekly event on her calendar and being independent, she will be mostly alone on her shopping trips. She will be in tuned about the latest happenings in town and will most likely to be carrying the latest gadget in the market. Someone who is very conscious of her looks, maintaining her weight will be an issue for her as well and the clothes that she wears will most likely show the results of her work. Chic will be her style.
Merchandise:
Our product line will be mostly based on denim coordinates, as denim is found in almost every ladies'(and men inclusive) wardrobe. Needless to say, our primary product line will be denim jeans and skirts. Next in line will be the basic item to match them, which are the T-shirts and tank tops. We will be offering the latest fashion tops and blouses that are mirrored off the catwalk as well, and this is the next major product line that we are looking into.
Our supplementary lifestyle product line will be accessories like shoes, bags and trinkets like necklaces, earrings, rings and bracelets.
Currently, we have set our supply sources in Hong Kong and Thailand and will be expanding to Japan and Korea as well.
