Summary to the unique character ofproduc"Suwanni" brand juice first officially came outfrom manufactory in 2004. This was produced by Universal FoodsCompany (UFC), the largest foods manufacturer in Thailand. All theproduction lines and complete set of manufacturing equipment aswell as the high-edge and sophisticated technology covered in theproduction process were all introduced from Switzerland. Distinguishing from the production and packaging of otherbrand juice which first being extracted, concentrated and thendiluted, the “Suwanni” brand juice was produced using a rarehigh-tech method of sterilization in a super-high temperature andsynchronously cooling and packaging. This advanced technology hasbecome the pioneer for the juice packagingnowadays. This brand of product has passed the strictexamination and verification by Food and Drug Administration (FDA),Ministry of Public Health of Thailand. Because of above-mentionedexquisite production and packaging technology, the original richvitamin contained in fresh fruit has not been destroyed through bythe complete juice production process. Meanwhile, without added anypreservative or pigment, the “Suwanni Juice” can be kept fresh morethan one year and a half with the juice’s color not difference fromthe fresh fruit. This is the advantages of the “Suwanni” brandproducts distinguishing from similar products. Categories, package and raw materials’ selection:The products under the “Suwanni” brand mainlyincluded: Mango Juice and Papaya Juice packed in one liter of paperbox or 240ml of tin can. Currently, there are more other juiceshaving been maturely developed such as pomegranate juice, pineapplejuice, durian juice and other categories of fruit juice ready forthe production aiming to market. The production and sales for theseproducts have been obtained approval from FDA, the sales will becarried on in recent future accordance with the demand ofmarket. The raw material of “Suwanni” Brand Mango Juicewas originated from a high-grade and flavorful Thai mango named“Chokarnan” (meaning of Good Luck) which average price was tripleof “Crystal Mango”, the raw material often used by other brand ofmango juice. The industry insiders can usually understand theseprices’ discrepancy. Therefore, “Suwanni” brand juice can win themarket in lower price and more delicious taste just because theproducts owner has paid a higher attention to the management of theoperating cost. Current market situation Since its entering into local Thai market, thisbrand of product has been welcomed by the high-class persons,especially the white-collar group working with office and thepeople from Europe and America as its main consumer groups. Someforeigners visiting in Thailand have become its agents in Japan andEurope after their trying this product bought from supermarkets inThailand. They have separately opened their self-establishedmarkets. So far, although the product owner hasn’tinvested any cost in the market development and advertisement, thisbrand of product has been recognized by the sharp-sightedbusinessmen. The extensive market is being formed. For the marketin mainland China, the owner’s company itself has exported morethan 100 containers to the markets in numerous cities in China inrecent years. There had been some agents in Guangdong, Shanghai,Beijing, Dalian, Tianjin, Nanning and Shenzhen as the distributorin past years. Some airlines in China once designated this brand ofproducts as the specified drinks in their plied domestic andinternational aircrafts. We are still looking for the honest andreliable partner with market development potential and capitalstrength to jointly explore the markets in other areas in the worldfor “Suwanni” brand of products. 4．ProductionCapacityThe average daily production can be reached 3containers. That is 90 containers for monthly production capacityand about 1,080 containers for the annual output. Generally, if thecustomer request the package to be designed specially accordancewith their demand, it will spend one month and a half to finish thejuice production since from the order to be received by themanufacturer. However, if no special demand to the package from thecustomer, only about two weeks can be ready for an order’scompletion.
