The Company was founded in 2011 with the vision to create amid-premium brand at affordable price.We create a product keeping in mind the fit, fabric and price, sothat the consumer is convinced that a premium product can also bebought at affordable price. Our aim is to make this brand availableacross all the cities in India through a strong distributionnetwork.Our strategy to launch this brand was to give the consumer valuefor *. Women buying our product should feel that we are theonly company who has understood what is required in terms of fit,quality and price. Our in house team takes care of each aspect withextra care from sourcing the yarn to getting the finishedproduct.We have created a product portfolio keeping 365 days as one season.We believe that a fashionable and confident Indian woman deserves aproduct like Strawberry Lenceria which is made to suit her mood andcolor.We strive to excel the brand among the mid premium lingerie users.
