In this region, SAMSUNG Asia Pte Ltd (SAPL) is the regional headquarters represented by seven countries and 11 entities across Southeast Asia, and Australia. We employ a total of 6,400 employees in the region. SAPL has a large product portfolio comprising a wide variety of household consumer electronics, memory products, mobile phones, IT products and LCD panels.In recent years, SAMSUNG has evolved as a major consumer brand in the region. We consistently clinch top 3 positions for televisions, monitors/LCD monitors, side-by-side refrigerators, washing machines and DVD players across the South-East Asia Pacific region.In December 1990, SAMSUNG established its sales subsidiary in Singapore, known as the Electronics Business Division (Consumer Electronics, Telecommunications, IT). Its primary business and product focus is on the domestic sales of consumer electronics, IT and mobile phones. Singapore is also the hub for SAMSUNG's regional memory business, procurement and customer service.The introduction of the mobile handset business in 1999 launched SAMSUNG into the highly dynamic telecommunications industry. Our brand is stature continues to grow and we are now the second largest mobile company in the South East Asia Pacific region.SAMSUNG's goal is to be ranked among the world's top three digital technology companies by the year 2010. We are the only company that integrates the core competencies of digital technology - LCD panels, memory (DRAM, Flash, etc.), digital media (A/V & IT), digital appliances and telecommunications - into a single business operation for the home and office and mobile environments.SAMSUNG Electronics in SingaporeYear Milestones1990 Electronics Business Division in Singapore established1997 Achieved #1 market share position for refrigerators1998 Introduced first SAMSUNG mobile phone (SGH- 600) and captured 20 per cent market share2001 Achieved #1 market share position for Side-by-Side (SBS) refrigerators and TFT-LCD monitors2001 Established D_Office (Electronic Info Filing System)2003 Record 1000 gamers, the largest in Singapore participate in the World Cyber Games National final, supported by SAMSUNG as worldwide sponsor2004 As official Olympic and Olympic Torch Relay sponsor, held Singapore 'Torch Bearer' Challenge to send two Singapore citizens to run with the Olympic torch in Greece04. 2004 Achieved one month record sales of memory/LCD panel products over US$160 million
