At ski resorts in Italy in 2009 the exclusive new line of cashmere clothing was produced for real lovers of the fashionable, functional, beautiful clothing of hight quality. The collection was presented in a limited number of the most prestigious boutiques in mountain resorts such as Courmayeur, Cervinia, Cortina d'Ampezzo. Gaining popularity among both locals and travelers, the brand began to develop and expand its scope. Today the brand is gaining new horizons.