About BOIISHBOIISH is a new fashion forward beachwear line for men, in New York City. BOIISH provides today's men a new innovative apparel line that reflects "his" athletic, fashionable and affluent lifestyle. The Company began selling its line to men's boutiques across the United States for a Spring 2006 launch.MissionBOIISH's mission is to compliment today's men's beachwear apparel with products that speak to "his" lifestyle and sense of fashion. The company's goal is to provide retailers with a mix of commerce and art that reflects today's Metro*ual male in his needs and wants for apparel that suits his cosmopolitan lifestyle.Target MarketThe BOIISH man is a body conscious guy, well salaried with substantial disposable income, socially outgoing, a vacationer who enjoys warm weather and outdoor activities at the beach, goes on cruiseships and enjoys resorts.BOIISH offers a full line of men's swimwear, leisure pullovers, tees and pants and resort apparel. Most apparel and accessories are available to ship same-day. BOIISH sizes are: Small, Medium and Large. We proudly manufacture our clothing line in the USA.Dress up or down with accessories from our men's clothing line, featuring: Swimwear, Leisure and Resort apparel. Don't forget to check back with us in the Spring for a preview of our upcoming "Resorts Night Life", an evening clothing line to be added in Fall 2006
