We produce per*, body spray, deodorants, airfreshener, hair spray, hair mousse, shaving foam, aftershave, after shave balm, Roll-on deo, hair jel, hair wax etc under our brand names or for Private Label projects.
ATAK corporate headquarter is located in Istanbul. The factory and production is located in Cerkezkoy, Tekirdag, 100 km far from Istanbul. Facilities occupy approximately 5, 000 square meters of land area of which 1, 000 square meters is office and factory space. The company owns the premises. The stages of the development and production process for all fragrances are as follows:
Simultaneous briefing with per* designers and creators
Concept choice
Production of mock-UPS for final acceptance of bottles and packaging
Invitation of bids from component suppliers and packaging companies
Choice of vendor partners
Supply and packaging schedules
Issuance of component purchase orders
Packaging and inventory control
Suppliers, vendor, partners who assist the Company with product development include
Independent per*ry design companies. Jerome Dinand from France
Per*rs like Symrise, Charabot Argeville etc. Which create a fragrance consistent with the company expectations and, that of the fragrance designers and creators
Contract manufacturers of components such as glassware, caps and valves or boxes.
Under license agreements ATAK obtains the right to use the brand name, create new fragrances and packaging, determine positioning and distribution, and market and sell the licensed products, in exchange for the payment of royalties.
ATAK aims at establishing international distribution of its product lines through the use of exclusive and nonexclusive distribution agreements in such major territories such as Russia, Eastern Europe, Central Asian and Turkic Republics, Middle East and Africa.
The creation and marketing of each product line area intimately linked with the brand name, its past and present positioning, customer base and more generally, the prevailing market atmosphere. Accordingly, ATAK generally conducts a market study for each proposed product line for almost a full year before any new product is introduced into the market.
This market study is intended to define the general position of the line and more particularly its fragrance, bottle, packaging and appeal to the buyer.
ATAK upper mass and mass cosmetics brand portfolio will maintain its lead through both new and traditional strategies.
ATAK alternative designer fragrances encompass a complete and increasing array of fragrances, body sprays, deodorants and per*d creams. Product line extensions into additional personal care products are ongoing and development of new and innovative product lines in a continuous process.
ATAK reacts to demand by creating a similar scent which, when combined with an innovative packaging design, is ready for sale to mass market merchandisers, chain drug stores, wholesalers and international trading companies. To this end, the company strategy is to be among the first to release these new introductions into the market.
Recent new introductions in the fragrance category are directed at and focused on the younger, trendy massmarket consumer. New packaging, which utilizes the latest in graphic technology, is both innovative and attractive. The company expects to continue this trend with additional line extensions under the powerhouse brand names.
