A common question asked by our customers is "Why are the priceslower than at a jewelry store or online retailer " The answer tothe question lies in how Jovitas Diamonds works to connect buyersand manufacturers directly, simultaneously increasing customerchoice while reducing prices (by eliminating the traditional retailstore from the equation).Because of the increased selection, buyers also have theopportunity to purchase higher quality as well. Traditionally, thehighest quality diamonds were found predominantly in higher endstores. A moderately priced jeweler tends to carry moderate qualitydiamonds because that is what sells best. It is not feasible tocarry the inventory required to effectively service every customer,whether high end, moderate, or opening price. So, higher qualitytends to carry with it even higher mark-ups, commensurate with thepricing practices of specialty jewelers. At Jovitas Diamonds, allquality levels are represented, from moderate to flawless; and allat very competitive prices.
