Family Generation Foods? pure first pressed canola oil is the true taste of unadulterated canola oil; exhibiting a fresh-harvest and full-flavored taste coupled with a smooth texture and deep gold tone.Our pure first pressed canola oil is produced from non-GMO canola grown as part of a healthy crop rotation program right here in Oregon. Growing canola in this way conserves water, preserves soil fertility, and provides better control of pests naturally.Use your pure first pressed canola oil for baking, dipping oil, salads and low heat saut�ng of vegetables, fish, seafood, and poultry. Because this oil is not exposed to high heat or harsh chemicals during production, it may produce smoke if used for high heat deep fat frying