All branded play concepts share a high standard in terms of design, quality, safety and play value. The designers of accessories and doll clothes take their lead from trends in both children's fashion and general lifestyle products and incorporate these into the approximately 70% of new products that are launched each year. Underneath the soft doll bodies, cutting-edge and creatively applied technology is at work. The branded play concepts of Zapf Creation place no limits on a girl's imagination. Playing with dolls also addresses and supports social skill such as loving, caring, empathy and accepting responsibility
