Since its foundation, Inova has become a household name for consumers and the undisputed leader in the Direct Response Industry both in Mexico as in the US Hispanic market, through the sales and distribution of more than 500 different and innovative products , in categories such as health, wellness, beauty, home and fitness.
Inova spends over 50 million USD in national local and cable TV advertising, plus having multiple TV spots placements and Product Mentions during live TV shows; as well as distribution through DRTV, Catalogs, and Retail, wholesale, web sales and outbound calls to customers.
Inova, as a rule, works exclusively with innovative, highly creative and resourceful product designers, suppliers, brand owners and licensors from all over the world, in order to adequately provide genuine and proven solutions to solve everyday problems and improve lifestyle needs.
